portfolio
Socially Impactful Creativity: Showcasing Achievements in Digital Innovation and Social Engagement
Windows TikTok launch with Rudy Willingham
In collaboration with Rudy Willingham, we led a successful influencer marketing campaign for the Windows 11 launch, where I concepted, crafted, created, and produced all video and photo content. By leveraging Rudy's expertise and influence, we created compelling digital content that highlighted Windows 11's transformative features. Our strategic approach amplified awareness and drove significant engagement, making our assets among the most engaging at the launch and generating excitement worldwide. This project underscored the effectiveness of influencer marketing in driving successful product launches and strengthening brand affinity in the digital era.
Microsoft Surface X Habibi social campaign to align with Brand
Led a vibrant social forward campaign for Microsoft Surface, spotlighting the band Habibi. Concepted, crafted, created, and produced all video and photo content, showcasing how Microsoft Surface enhances creativity and productivity in various contexts, resonating with tech-savvy audiences and music enthusiasts alike.
Through compelling storytelling and visually striking content, amplified brand visibility and fostered meaningful connections with a wide digital audience. This project highlighted the ability to blend creative vision with strategic messaging, leveraging digital platforms to drive engagement and enhance brand affinity for Microsoft Surface and Habibi.